Things to know when buying mascara
One of the ancient beauty products in use, mascara has been around for centuries. This familiar black eye makeup is a must-have in any woman’s vanity kit. With so many brands available in the market, you may get confused in selecting the best mascara for yourself. In addition, there are many colorful mascaras too. So, whether you are picking a mascara for the first time or would want to try out products from different brands, here are some things you need to know about this essential eye makeup product.

What are the different types of mascara formulas?

• Powder mascara requires a bit of water, and it gives a heavy definition akin to that of wearing false lashes.
• Cream-based mascaras are great for anyone with very thin and tiny eyelashes.
• Liquid mascaras are the most commonly available type. They enhance the eyelashes and often come in waterproof variants.

What are the different mascara variants?

• Lengthening mascara helps people with short eyelashes. Mascara contains synthetic fibers, which increase the volume and length of the eyelashes.
• Volumizing mascara gives the appearance of thicker eyelashes. It contains a thick formula of silicone polymers and wax.
• Curling mascara has a much thicker formula, which helps create a curl at the tip of the eyelash and hold the curl in place.
• Non-clump mascara is the newest entrant in the market, which solves the age-old issue of mascara clumping. These mascaras contain a formula of silk extracts and glycerin, which give a neat and clean finish.
• Lash-defining mascara contains special ingredients that help separate and define each eyelash. This type of mascara is light and is best suited for daywear and for formal occasions.

What is the difference between water-soluble mascara and waterproof mascara?

• Water-soluble mascara is water-based. It has lesser chemicals and is suitable for those who have sensitive eyes or anyone who has faced eye diseases.
• Water-soluble mascara may be easily washed off with soap and water. It does not have much staying power and may leak with heavy sweat.
• Waterproof mascara is oil-based. It has a thicker formula and gives enhanced lashes.
• Waterproof mascara is smudge-resistant; some of the best mascara brands may resist sweating too.
• Waterproof mascara requires a special makeup remover as it does not wash away with water.

Does the mascara brush type matter?

• There are different types of mascara brushes, and the shape and size of a brush really do make a difference.
• Classic straight brushes are the most common type; these may vary in thickness.
• Cone-shaped brushes taper toward the end and offer greater precision in application.
• The S-shaped curved brushes help define and separate your lashes.
• The C-shaped curved brushes give a curvaceous look and help avoid clumping.
• The hourglass-shaped brushes help define the eyelashes without creating clumps at the center.
• A few mascara brands also have spherical brushes. These also help enhance the lashes though they require a good knowledge of the application technique.

Are there any important points that should be kept in mind while choosing a mascara?

• Before buying a mascara, consider your lash length and thickness. This will help understand whether you need a lengthening or a volumizing mascara.
• Try out different samples of mascara at the store. See which brush type you are most comfortable using.
• Know the purpose of use – for day wear, a water-soluble mascara works best and a heavier, waterproof mascara will do the trick for night wear.
• Remember that price does not define everything. Sometimes, the best mascara for you may not be the costliest.

Which are some of the best mascara brands to consider?
Some of the best mascara brands to consider when you’re looking to buy one are as listed:

• Maybelline Lash Sensational® Waterproof Mascara
• CoverGirl LashBlast Volume Waterproof Mascara
• Max Factor’s Masterpiece Mascara
• Dior Diorshow High-Definition Lash Curler Mascara
• Clinique High Impact™ Mascara
• L’Oréal Paris Voluminous® Million Lashes™ Mascara, Blackest Black
• ELF Waterproof Lengthening & Volumizing Mascara