Marketing is everything for a business, and social media marketing is one of the most important forms of online marketing. Companies use platforms like Facebook, Twitter, and Instagram to market their business. Businesses everywhere take advantage of Facebook’s huge user base to market their products and services. Facebook business hence becomes a critical component that can help your business.

Facebook has 1.19 billion users across the globe with almost 800 million people using Facebook actively every day.

Facebook business has five tools that you can use to execute inbound marketing:

• Facebook adverts
• Facebook pages
• Messenger
• Instagram
• Audience network

Facebook adverts lets you advertise on Facebook to target and get the attention of organic audiences for your business. More than a billion people using Facebook will give you the right reach you need for your business to grow and thrive. Facebook helps you choose your audience on the basis of demographics, contact information, and behaviors. To get your target audiences’ attention, Facebook adverts helps you with formats that are eye-catching, flexible, and visible on any device. Facebook adverts lets you see the result of your Facebook ads and ad campaigns from reports that are easy to analyze and understand.

Every company has a Facebook page that they use to keep their followers updated about their new products, services, etc. Having a Facebook business page will enable you to update your audience about everything your business is into and plans on doing. Much like your personal Facebook page, your business can have its own page to connect with the customers on a personal level. By strategizing the way you post the content on the Facebook business page, your business can receive more followers, likes, and conversions.

They say a picture speaks a thousand words. With Instagram, your business can communicate and connect with your audience and prospective customers through appealing picture posts. By adding the right caption for the picture posts on Instagram, your business can get a great response. You can use the “sponsored advertisement” feature to flash on millions of peoples’ Instagram feed. You can read about the success stories of other businesses that used Instagram to boost customer base and take ideas and inspiration from them.

Facebook business lets companies use the Messenger service to connect with potential clients on a personal level. You can send automated as well as personalized messages using Facebook Messenger for your business. To make Messenger more result oriented, Facebook Business enables you to communicate with the audience using “click-to-messenger ads.”

Your business can benefit immensely from Facebook Business by using the Facebook audience network tool where you can create an advertisement on Facebook and show it the web. By extending your campaign beyond Facebook, your business will get more people to see your ads in many different places, which will give you more results.

Facebook can, thus, become a one-stop solution for all your inbound marketing activities.