The year 2017 has not been any good for the tablet market in the first quarter of the year. An estimated number of 53 million tablets were sold around the world at the start of the year. During the same quarter, the sales of tablets fell by 20% from 66 million tablets. This data was collected by International Data Corporation.

The shipment dropped by 15.6% over the year reaching to 174.8 million devices.

Reith further added that countries in the regions such as Africa, Middle East, Central and Eastern Europe still brings hope for being profitable tablet market. Analysts believe that fall in tablet sales is brought by increasing popularity of smartphones, lack of innovation in tablets and longer upgrade cycles.

No doubt, Apple is still leading the tablet market. Company’s iPad devices are selling well. But its sales are too affected by falling market trend in tablets, according to IDC. Apple’s tablet shipment decreased by 19% over the years to 13 million devices in the fourth quarter. Apple’s iPad Pro that comes with the physical keyboard too can’t become hit among consumers. Apple’s sales of every ten iPad include at least one iPad Pro.

The smartphone maker Samsung too experienced loss in its tablet sales. The company’s fourth quarter shipments dropped 11% to 8 million tablets. Online retail giant, Amazon was third biggest tablet sellers during the fourth quarter with 5.2 million tablet sales. The company is more focused on attracting consumers towards Prime Subscription than on selling tablets.

Huawei, the Chinese smartphone maker, shipped 3.2 million tablets during the fourth quarter. The sale increased by 44% over the years. The company has succeeded in reaching out to the consumer in Asian, Middle Eastern and European markets. Its popularity among tablet user can be attributed to embedded cellular connectivity found in its devices. In the U.S., the shipment of Huawei tablet was almost non-existence.