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3 key benefits of using Google Ads

The quickest way to reach a large customer base for any business is through Google and Google Ads, the largest online search platform. Not only does it generate efficient leads, it also helps in getting fast revenue by selling more products and drawing more traffic. Let’s understand its benefits more in detail.

Tackles competition

In today’s world, when people do not know an answer to a particular question, they simply “Google” it.

The world’s largest search engine handles around 2 trillion plus searches every year (5 billion per day). So, the chances are that your customers have already been browsing on Google and searching for the right answers. However, if your website or product isn’t first on the search engine results pages (SERP), your target audience will never know about your business. Hence, most companies invest in Google Ads that allow them to climb up the SERP ladder and gain more customers.

Easy to access

Google Ads is an extremely refined platform. It is one of the best tools for lead generation as it allows businesses to target an audience that are genuinely interested in buying products from your company. Businesses also have the power to turn on or off internet traffic according to their needs. It is easily compatible with many software systems and marketing platforms. Companies can also filter audience type, for instance, you can target people by location, gender, or even type of device they’re using (Google maps, YouTube, etc). Also, in Google Ads, you only pay for the number of clicks on the ad. So, if you optimize it right, there is surely a high return.

Google Ads versus SEO

Google Ads works much faster in generating leads and revenue than SEO. While the latter is good for long-term use, it requires a lot of well-articulated articles with backlinks. Google Ads allows users to focus on more than one keyword and gives instant success if you put your money on the right keywords. One may have to wait for several weeks or months to see the result of SEO, whereas Google Ads helps you get quicker results. Most businesses use a combination of both to get the best of both worlds.

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